Evaluation: How effective is the combination of your main product and ancillary texts?
The 5 minute film works well in collaboration with our ancillary pieces.
The magazine featurette describes key elements from our film very well whilst the Poster compliments the movie through the use of moody lighting and atmospheric colours along with the movie itself, in combination this gives everything to do with our movie a persona, meaning if you see it's poster faintly from a distance, you'd know where it was from.
The same font was used for our film and poster, making the film title distinguishable by viewers. So that whenever they see that style they instantly know what movie it is projecting.
We kept the whole theme of influence, shown by the plot of the film, we had the magazine review feature a picture of half of the Protagonist, Efah, and the imaginary friend, Ekaf's face, parallel to each other. Suggesting a character made up of two personalities.
The whole movie was about a girl and her influential imaginary friend, to give little hints that he was imaginary, we did things like add effects to the shots he was in using effects like Venetian blinds and screen jiggles. This style was also kept in our ancillary poster, where we gave the imaginary friend cracks on his face in order to hint that he is fake. This seems effective as viewers will always see Ekaf (Falade) as a special type of character because of the special things that had revolved around him when he gets screen time.
The Production company and the Sponsor company put in the title sequence. This is effective because the company logos serve as extra advertisement, if someone were to see these else where, they'd know what film is associated with the logos. The film review was done by The Sky Might Fall magazine, leading to promotion of the magazine after people have seen the film, leading to the promotion of the Film from The Sky Might Fall magazine readers who have seen the review and realizing it got a high rating.
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